Strategies That Work For Digital Marketing

Digital Marketing Strategies That Work

Matthew McConnahey is the owner and founder of Digital Marketing Seattle. DMM is a SEO company that focuses on Pay Per Click (PPC) on Bing, Yahoo, and Facebook and LinkedIn. Customer buying behavior is integrated with paid search and social data to maximize ROI and return on advertising. Along with PPC, we use organic search traffic and viral marketing to drive visitors to our sites. In addition to developing and executing campaigns, we work closely with our clients to determine the most effective keywords and media.

Matt and Jessica have been working in digital marketing in the Washington DC area for over a decade. They have learned a lot about what works and what doesn't. Customer transparency is extremely important to them. They believe that you should not fix something that isn't broken. Digital marketing has definitely played a role in their Washington D.C. campaign.

In addition to the digital campaign, the couple has developed a larger marketing strategy to increase their return on investment. A lot of testing and monitoring goes into our websites. Some of the time, if it does not work well, we stop right away and try something else. Then we will be able to make a good judgement on what will convert and what won't. In addition, we can make quick and easy changes if necessary.

Social media is also a part of the digital marketing campaign. Social media is one of the fastest growing marketing channels.  Puget Sound Marketing  uses Twitter, Facebook, YouTube, and Blog, among other social media sites. By using social media, the strategy is to increase traffic and engage with customers.

Each of the digital marketing specialists on our Washington DC digital marketing team specializes in a specific area of the online campaign. The Internet sites of Washington DC are being targeted to increase traffic. Our local search group focuses on local marketing. The firm uses data from Google and Bing to target relevant keywords.

The couple has developed an email marketing campaign to promote their customers' comments and experiences. Emails are sent out with a link to the customer's experience page. Through that site, we can analyze how they engage with the product.

Obviously, there are other aspects of digital marketing campaigns as well. One of those is postcard marketing. Our field department mails postcards to customers. Also, postcards are sent out to our downtown advertising network clients as well. Even a new website launch is included. We launch two new websites each month.

There are many components in a Seattle digital marketing campaign that work together. The marketing campaigns themselves are merely a few aspects of a much bigger plan. Using that strategy, you will engage your customers, build loyalty, and offer them new services and products. If you wish to increase your online visibility, research your audience and learn everything you can about them. If you want to increase customer loyalty, include all of those things in your digital marketing campaign.

Perhaps it is more critical to focus on digital marketing campaign elements that will increase digital customer loyalty. Digital elements such as interactive FAQ pages are examples of these elements. Karen says that many customers believe that they know the answer, but they actually don't. They can find out if they do through an FAQ page.

No matter if you're not adding a FAQ page into your digital marketing campaign, you should be thinking about customer loyalty. Customer loyalty and engagement can be increased by doing everything in your power. That includes offering incentive for returning customers. In this case, you could give away something free, such as a digital download or other thing the customer may find interesting and give them access to your customer database, so they will receive future information from you. Hence, consider all of those digital marketing campaign components.

Karen says, "The first thing I always suggest is to ask yourself: what do your customers want?"? Answering that will greatly improve your chances. That answer must be delivered with some confidence in a Washington market where digital marketing is all the rage. We can help you with digital marketing in Seattle Washington. In her view, the digital marketing community in the United States is only now becoming aware of what an incredible place it can be, since there is so much demand for it. Until now, not many companies have seized that opportunity.